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It should be something your target audience is interested in and wants to find out more about. Obviously, the first step in creating an eBook is choosing a relevant topic to cover. Choose a topic your target audience cares about
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How to Create An eBook in 6 Simple Steps 1. If you’re interested to learn more about white papers, we’ve also published a detailed guide on how to create a white paper (including 20 creative white paper template ideas, guaranteed to increase your lead capture). white paper comparison in the table below: The content is both informative and entertaining the tone, collegial the format, “chunky” rather than linear, to facilitate skimming and scanning.”
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“Think of as a white paper on steroids (the sexy white paper): a report, generally 12-40 or more pages in length, that presents complex information in a visually attractive, reader-friendly format. Wait, what? Okay, taken out of context like this, it may sound as if a gym-obsessed guy were trying to seduce a hot girl, so we’ll quote Scott’s entire definition: In terms of format and lead generation potential, eBooks are often compared to and contrasted with white papers.ĭavid Meerman Scott, a marketing strategist and author, defines an eBook as a “white paper on steroids”, while he refers to a white paper as “the sexy white paper”.